Microsites are focused, high impact websites that lend themselves expertly to advertising an event, promoting a brand or launching a campaign. As on-line marketing becomes the medium of choice, many organisations develop microsites as an essential part of their promotional strategy.
Microsites can…
- Give visitors all the information they need in one package
- Be very cost effective as a method of advertising
- Help keep overheads down by processing initial contacts
- Be fun to use – so people will talk about them and circulate them
Microsites offer many of the advantages of TV advertising at a cost that is equivalent to publishing an advert in a national newspaper. By paying for their creation and an initial online promotion campaign, the microsite then works largely by itself. A benefit worth noting is that unlike a national newspaper, a microsite will carry your message for as long as you want it to.
