Website Development that boosts Sales!

June 29th, 2011

Some people feel that website development is all about making a pretty looking design. They imagine a bunch of people in graphic tees and square-rimmed graphics hunkered down with pencils and sketchpads, paints, scanners and computer programs. Yeah, that’s undoubtedly part of the whole website development process… but there is so much more to a good design than meets the eye.

• Change the positioning of your primary Call-To-Action.
• Change the color of your Call-To-Action.
• Alter the positioning of your Testimonials.
• Add more white space and breathing room on your page.
• Give the main heading more prominence.
• Add or subtract columns on your homepage.
• Change the demographic of the models in your photos.
• Move the contact information to a more prominent location.
• Add better keywords to your homepage to bring in more traffic.
• Make the page more fast-loading for a better user experience.

Website Development Teams Can Test Different Homepages Too!

The best thing about website development services is that you can try out several different homepages to see which design fares best. For example, it’s not uncommon to see sales volume jump over 15% just by changing the web copy a little. For an even bigger change, a company with a two column format can change to a simpler one column format and see a 53% increase in sales!  Sometimes the seemingly smallest website development choices end up costing the most in sales.

Let a trained eye help you! Call our Website development team at 905.943.2985…