August 20th, 2012
Internet marketing for small business should include viral videos. However, this is uncharted territory for many small businesses that don’t feel they have the resources, the time or the knowledge to dabble in this area of online marketing and branding. What they don’t realize is that video marketing can be a very cost-effective way to produce engaging, social-media-friendly content.
Small businesses that lack the resources to hire an independent video production firm are using their smart phones, FlipCams and free iMovie programs to produce quality videos they can market to their consumers. An internet marketing for small business firm can then promote the videos on YouTube, your website, your social media pages and third party websites.
Videos are seen as a great equalizer for small businesses to gain brand notoriety and an excellent vehicle where they can share a bit of their personality with consumers. For example, business owners can explain their businesses to people to show how their companies differ from the competition or to give an “insider’s look” at the process of product creation. Businesses that rely on ambiance – like hotels, spas, or restaurants, for example – can take guests on a tour of their establishment to draw more business. In addition to writing articles (for SEO), business owners can produce short videos to act as complementary material. Tutorials, product comparisons, or products-in-action type shorts can be great for sharing online.
Would you like more information on how our internet marketing for small business company can assist you with your video production and promotion needs? Reach out Today!