July 24th, 2012
Six Aspects of an Effective Website Design
Carving an online identity through an attractive website is crucial to a successful business. Anyone who chances on your site is a potential customer and your chances of grabbing and retaining attention depends on how well you manage to strike a chord. Doing this requires an effective website design and here are six aspects to be kept in mind when designing a website for your business.
Balance Design with Utility
As any store manager will tell you, visitor conversion into customers is dependent not just on how well things are arranged, but equally on whether they meet the shopper’s specific requirements. An effective website design is one that strikes the right balance between information that is interesting, of good quality, credible and useful.
Create Visual Appeal
When visitors browse your website, they are more likely to stay there longer if the aesthetics are appealing. Whether you use muted or vivid colors, hues of the same color or contrasting ones, saturation or transparency, the aim is to make the pages of your website attractive. Lighting effects in combination with gradients as well as sketched and hand-drawn elements can be a great way to add elegance to your website design.
Too much content is as bad as too little content. So you need sufficient information but with minimum visual elements. A website design needs a clear structure, a consistent flow and layout and ease of navigation. The components should convey a clear idea to the user and simultaneously strive to give the impression of being distinct from websites of other businesses in the same space.
Say it Fast
People browsing the Internet have short attention spans, so you need to say things fast if you want to hold attention. This means an intelligent combination of content, images and text, the right fonts and font sizes and other visual elements that focus attention to the critical areas.
Keep it Simple
People read a web page by simply scanning content, looking for something that catches their attention, and is easy to understand. They are more likely to click on a link that leads to further information than to read paragraph upon paragraph.
Besides, using links allows you to keep the pages free from clutter that can be highly distracting. Make it easy for visitors to navigate your website and reduce the amount of private information they need to share to be able to access the services you offer.
Users are likely to remain engaged if you allow them an opportunity to interact. Whether it is through navigation buttons, a free download, a feedback form, comments to an article or a product demo, use some means to allow visitors to interact.
Contact nvision Solutions for a website that will engage your readers and improve the conversions.