August 15th, 2012
Any business today needs a website to cater to growing online audiences. Website development takes more than just tracking down a good website designing firm. There are a lot of factors to consider failing which businesses stand to lose their hard-earned dollars…and customers as well, if the website fails to generate a positive first impression.
Analyze Website Purpose
Do you want a website for promoting your brand? Or do you want to market and sell your new product line? Perhaps you want to educate your audiences about your company and keep them informed about the latest developments? Or is your website a medium to generate leads? This clarity is important since strategies such as website design, content and keywords vary according to purpose.
Create a Website that Works for your Audience
Website design and content should be audience-friendly. From theme to content, understand what your audience seeks from you and incorporate these aspects within the website. Therefore, if your audience finds multimedia content highly time-consuming, replace it with a more appropriate yet engaging form of content or provide multimedia content in a way that loads faster.
Security is of paramount importance. Depending on the nature of your website, visitors may need to enter sensitive information such as personal details and credit card number. Visitors need to be assured that the information they key-in into your website will be safe.
Use foolproof technologies to ensure customer data security. For example, if you are planning an online store, install shopping cart software that ensures visitor data security.
Plan for Search Engine Optimization (SEO)
Obviously you want your website to be found by audiences. A great many factors including domain name, website design, site navigation and content play a key role in determining your website ranking.
You need to build your list of keywords – words/phrases your audience is using to search for products/services in your industry. The keywords need to be strategically incorporated in the website content. Regularly updating your website with fresh content is also important to be in the good books of search engines. An expert SEO firm can be your best partner in this regard.
Estimate Costs and Time
Website development involves expenses for hosting, domain registration, bandwidth requirements, website designing, SEO and content, ecommerce technology (if needed) and email account set-up among others. It is important to estimate costs at the outset to know how much you’ll have to invest. Also, set a deadline.
Look into factors such as price, reputation and customer support in addition to the availability of service packages that best fit your business needs, when selecting a web development company.
Integration with Social Tools
Social media is an indispensable marketing tool today. With audiences spending a significant amount of their time on social media networks such as Facebook and Twitter, embedding social tools into your website is crucial. Social tool integration is also important to get your content more exposure. People visiting your website are likely to share the content with others through social media networks.
Contact nvision Solutions to for a website that will enhance your customer experience, boost sales and more.